Would it be a stretch to say you love your garden? It might frustrate you from time to time (OK, a lot). There may even be times you want to tear out whole beds. Start over. Walk away. Then, there are the moments you wrap your hands around a mug of favorite brew and take a stroll. You might bend to lift a flowery face or pinch away a browned leaf, but mostly you just look, even admire. This isn’t because there’s nothing to do, no weed to pull, no hose to drag. It’s simply because you want to visit, to be together with your garden.
You might grab your camera and snap photo after photo of the same greenly emerging bun, the same trio of lilies, the same burnished ferns that you photographed last week, last year, or the year before. Approaching plants just like the children you adore, you only wish you could say, “Smile for me, honey.” If you’re like me, you probably do say, “Oh, you’re so beautiful.”
“Most of us intuitively believe that the things we labor at are the things we love…” wrote Shankar Vedantam in Why You Love That Ikea Table, Even if It’s Crooked which aired on NPR’s morning edition on 6 February 2013. “What if… it isn’t love that leads to labor, but labor that leads to love?”
To pursue the question, Vedantam spoke with Tulane University Marketing professor, Daniel Mochon, about a phenomenon he calls the Ikea Effect. “Imagine that you built a table,” Mochon said. “Maybe it came out a little bit crooked. Probably your wife or your neighbor would see it for what it is, you know? A shoddy piece of workmanship. But to you that table might seem really great, because you’re the one who created it. It’s the fruit of your labor. And that is really the idea behind the Ikea Effect.”
From a marketing director’s point of view, this effect is a great way to get people in the door. For every person who has ever struggled against criticism, Mochon says, “Building your own stuff boosts your feelings of pride and competence, and also signals to others that you are competent.”
Any gardener who has successfully pruned an overgrown red twig dogwood knows the truth of that.
In the business world, however, it turns out the Ikea Effect has a definite downside. It can cause a detrimental loss of objectivity. After laboring on a concept for a couple of months, the person working on the project or an entire company may fall in love with their idea and not see its flaws. It becomes a failed project, and time and money are lost.
To some extent, we gardeners are subject to the same failing. And I think we can turn it to our advantage.
Some years back, my old garden was suggested as a possibility for a garden tour. A statewide organization of garden clubs sent a representative from Denver to deem whether or not my garden was worthy. She came before I had a chance to do some planned maintenance, and I arrived home in time to see her standing in the mess, gesturing toward a brush pile near a chain-link fence, and shaking her head at the local garden club representative. My face and ears burned with a bit of shame and a dollop of anger.
Here is where a gardener has a definite advantage over the Ikea Effect. For two truths were revealed that day: 1) An outsider declared my garden a failed project in business terms. She saw my garden through the objective eyes of one who had a certain standard, which my garden didn’t meet. 2) I loved my garden, anyway. My time and money were far from wasted.
I don’t only mean I loved my garden sentimentally (which I surely did). I mean I loved it by rolling down my sleeves, removing what didn’t belong, and providing what it needed. Even more, I loved it by seeing the uniqueness and beauty it offered, photographing it, and sharing it with friends.
I confess, I often think of the flat corner lot as homely. Budget constraints in time and money haven’t allowed me to fill it with plants and sculpt it with stones. Even so, I love it. Loving a garden transforms both it and the gardener. It allows the gardener to change definitions of beauty. When I look up homely in my German/English dictionary I find the word heimlig, which means atmospheric. The gardenhood cradles the atmosphere of home.
About a million years ago, I read The Art of Loving by Erich Fromm. His love-as-verb approach shook my romantic adolescent concepts of love to the ground. As the Ikea Effect — labor leading to love — jogged my memory of reading Fromm, l had to look up the quotation. He wrote, “Love isn’t something natural. Rather it requires discipline, concentration, patience, faith, and the overcoming of narcissm. It isn’t a feeling, it’s a practice.”
Gardening, too, is a practice by which we come to love.